Exploring Emotional Triggers across age groups through Mobile Ethnography

Candy consumption is more than just a sweet indulgence—it’s often tied to emotions, routines, and social interactions. Whether as a reward after school, a stress reliever during exams, or a fun-sharing moment among friends, candies hold a unique place in consumers’ daily lives.

Understanding these emotional and situational triggers can help brands develop innovative product strategies that resonate with different age groups. Packaging, flavors, and purchase motivations all play a key role in influencing consumer behavior, especially among children, teenagers, and young adults.

This case study explores how a leading confectionery brand leveraged mobile ethnography to gain real-time insights into candy consumption behaviors across India, Indonesia, and the Philippines.

Key Focus Areas:

• Identifying emotional and situational candy consumption triggers
• Evaluating the role of packaging in impulse purchases
• Understanding regional flavor preferences across markets

Download the case study to know more.