Analysing the needs, expectations, and perceptions about courses

An international university with a legacy spanning over a century wanted to enter the dynamic Indian education market. But before taking the leap, they needed clarity:

What do Indian students and parents really look for in a university?
Are they willing to pay a premium for international quality?
Which countries and course types are preferred?

To answer these questions, Markelytics conducted a detailed study with 600 respondents across major Indian cities — targeting students in Grades XI and XII and their parents.

The findings revealed surprising insights into price sensitivity, brand credibility, and the growing expectations from higher education providers in India.

Want to know what really drives student choices and how to position your education brand for success in India?

Download the full case study to discover the insights that shaped our client’s market entry strategy.