Market Research Case Studies | Markelytics Solutions

Explore user perspectives on farm equipment and conduct a thorough competitor analysis with Markelytics' research

Agriculture

Determine User Perspective on Farm Equipment & Competitor Analysis

Research insights on customer buying behavior among car buyers and intenders by Markelytics

Automotive

Assessing Customer Buying Behavior of Car Buyers & Intenders

Markelytics evaluates autonomous vehicles and EV charging infrastructure, offering valuable insights for the automotive industry

Automotive

Assessing Autonomous Vehicles & EV Charging Infrastructure

Automotive

Evaluate brand imagery & acceptance level among current car buyers

Markelytics evaluates market demands and conditions to enter new market spaces, providing critical insights for businesses.

Automotive

Evaluate market demands & conditions to enter the market space

Online survey by Markelytics evaluating advertisement effectiveness among mobile panelists.

Automotive

Online survey to evaluate advertisement among Mobile panelists

Research on customer awareness and preferences in the automobile market. Discover key insights for market strategies

Automotive

Understand customers’ awareness & preferences in automobile market

Insights into guest opinions and reactions at a motor show in Brazil. Key findings for improving event strategies

Automotive

Understand guests’ opinions and reactions to a motor show in Brazil

Automotive

Understand the user base of current transportation applications

Markelytics Solutions comprehensive overview of Indian food seasoning market trends and future outlook

B2B

Comprehensive overview of Indian food seasoning market trends and future

Insights into consumer purchasing behavior in electronics through our in-depth case stud

B2B

Understanding the consumer purchasing behaviour in electronics

Emerging trends in the fast fashion industry with insights from our detailed case study

B2B

Identifying emerging trends within the fast fashion industry

Analyze demands and requirements for desktop accounting software in our comprehensive case study.

B2B

Assessing Demands & Requirements for Desktop Accounting Software

Pricing dynamics for aftermarket automotive parts with insights from our detailed case study.

B2B

Assessing pricing dynamics for aftermarket automotive parts

Determine pricing strategies for a new line of electronics products in our comprehensive case study

B2B

Determining pricing strategies for a new line of electronics product

Need and usage of gensets for industrial power with insights from our comprehensive case study.

B2B

Assessing Need & Usage of Gensets for an Industrial Power Company

Case study on assessing vendor satisfaction to build strong partnerships

B2B

Assessing Vendor Satisfaction Level to Develop Strong Partnership

Asset evaluation for an Indian FMCG company from a retailer's perspective in our detailed case study.

B2B

Asset Evaluation for an Indian FMCG Company from Retailers’ Point of View

Explore strategies to increase market share in the ink industry with insights from our comprehensive case study.

B2B

Increase Market Share in Ink Industry for a Leading Printing Company

Tracking Net Promoter Score for a leading manufacturing company through our detailed case study

B2B

Net Promoter Score (NPS) Tracking for a leading manufacturing company

Case study on the process development of pilot plants conducting midscale synthesis

B2B

Process development of pilot plants conducting midscale synthesis

Case study on surveying automotive engineers in multiple countries for a consulting firm

B2B

Survey automotive engineers in multiple countries for a consulting firm

Case study on enhancing product features to better meet user demands

B2B

To enhance the features in the product to better suit the demands of users

Case study on planning the expansion of an enterprise software portfolio in multiple countries.

B2B

To plan the expansion of the enterprise software portfolio in multiple countries

Case study on understanding the structure of the purifier industry for a leading purifier company

B2B

Understand the structure of purifier industry for a leading purifier company

BFSI

Logo Resonance and Brand Perception Study

Markelytics' case study on enhancing user experience for a leading financial app through innovative research methods

BFSI

Enhancing User Experience for a Financial App

Markelytics' case study on identifying and solving key pain points for MSMEs in the BFSI sector through targeted research.

BFSI

Understanding MSME Pain Points in the BFSI Landscape

Case study on assessing service levels of an acquired credit card division of a leading bank

BFSI

Assess Service Levels of an Acquired Credit Card Division of a Leading Bank

Case study on understanding strategies to retain customers of a life insurance company

BFSI

Understand how to retain customers of a life insurance company

BFSI

Understand the perception of the client’s brand among the consumers

BFSI

Understanding the awareness level of EMI network for a financial company

Case study on evaluating consumer buying behavior of insurance in India

BFSI

Evaluate the pattern of consumers’ buying behaviour of insurance in India

Pilot study of desktop accounting software conducted by Markelytics for a leading software firm

BFSI

A Pilot Study of Desktop Accounting Software for a Leading Software Firm

Global consumer experience with financial products assessed by Markelytics in an in-depth research study

BFSI

Assess consumer experience for using different financial products globally

Examine global debit and credit card usage patterns with insights from our detailed study for a consulting firm

BFSI

Evaluate Debit/Credit Card Usage Pattern for a Global Consulting Firm

Key factors influencing the choice of financial institutions evaluated in a research study by Markelytics

BFSI

To evaluate the influential factors involved in choosing a financial institute

Tracking and measuring credit card usage for a leading Indian bank with Markelytics

BFSI

Track and measure the credit card usage for a leading bank in India

Analyzing tax paying behavior of individuals who completed tax returns with Markelytics

BFSI

Understand the tax paying behavior of the people who completed tax returns

Markelytics Solutions kitchen tests on new flavoured meat instant noodles showcasing consumer reactions and preferences

Consumer

Insights from kitchen tests: New flavoured meat instant noodles

Markelytics Solutions market acceptance study of new meat-mixed instant noodles highlighting consumer preferences

Consumer

Market acceptance of new meat-mixed instant noodles

Case study analyzing customer buying preferences for sportswear, in-store versus online

Consumer

Analyze customer buying preferences for sportswear in store or online

Case study on assessing customer preferences and awareness of luxury cars.

Consumer

Assess the customers’ preferences and awareness of luxury cars

Consumer

Evaluate & Measure the YOY Increase in Brand Awareness

Analyze consumer views on instant beverages across three countries with insights from our comprehensive case study

Consumer

Evaluate consumer views on instant beverages across three countries

Indicators of smartphone app usage from Markelytics Solutions' case study

Consumer

Evaluate the Indicators of Smartphone Usage for Various Apps

Case study on evaluating the prevalence and future market growth of tooth sensitivity

Consumer

Evaluate the Prevalence & Future Market Growth of Tooth Sensitivity

Case study on evaluating the scientific description of people and their culture.

Consumer

Evaluate the scientific description of people and their culture

Dive into our case study on Scotch drinkers in India, exploring their taste and preference trends in detail.

Consumer

Evaluate the Taste and Preference of Scotch Drinkers in India

Evaluation of consumer preferences for choosing premium house paint by Markelytics.

Consumer

Evaluation of Consumer Preferences to Choose Premium House Paint

Uncover customer ethnographic profiles through our comprehensive evaluation study by Markelytics.

Consumer

Evaluation of the Ethnographic Profiles of the Customers

Tracking consumer behavior towards skincare products using apps in a Markelytics study

Consumer

Tracking consumer behavior towards skin care products using apps

Study on understanding awareness and association with non-life insurance brands by Markelytics.

Consumer

Understand awareness & association with non-life insurance brands

Study on understanding awareness levels and penetration of smartphones by Markelytics.

Consumer

Understand the awareness levels and the penetration of smartphone

Study on understanding awareness levels and penetration of smartphones by Markelytics.

Consumer

Understand the customer perception towards different salt brands

Discover insights from our study on food behavior in dine-out restaurants compared to home orders by Markelytics.

Consumer

Understand the food behavior in a dine-out restaurant or ordered at home

Consumer

Global Brand Tracking Study Across Family Ecosystems

E-Commerce

Analyze Brand Health & Brand Saliency of an Online Grocery Store

Evaluate the impact of video ads for an e-commerce company with Markelytics research

E-Commerce

Evaluate the effectiveness of video ads for an E-Commerce company

Assessment of e-commerce apps for mobile shopping panelists conducted by Markelytics research.

E-Commerce

Assessing E-Commerce Apps for Mobile Shopping Panelists

Dive into our study on the factors driving e-commerce purchase decisions

E-Commerce

Understanding E-commerce Purchase Decisions

E-Commerce

Measuring Campaign Ad Effectiveness & Reach for a Fashion Brand

E-Commerce

Tracking the biggest annual sales event of an e-commerce client

Electronics

Assessing the service quality of a mobile brand via Mystery Shopping

Study on the influence of online research on in-store purchase decisions by Markelytics.

Electronics

Understanding the influence of online research on in-store purchases

Refrigerator market research case study highlighting consumer perspectives and trends by Markelytics.

Electronics

Evaluate consumer perspective with respect to the refrigerator market

Mobile users segmentation study in the GCC region by Markelytics, providing usage and attitude insights

Electronics

A Usage, Attitude and Segmentation Study of Mobile Users in GCC

HNI shoppers' attitudes and preferences study in India conducted by Markelytics

Fashion & Lifestyle

Assessing the attitude and preferences of HNI shoppers in India

Shoppers' preferences for buying beauty products online, detailed in a research study by Markelytics

Fashion & Lifestyle

Understanding shoppers’ preferences in buying beauty products online

Study on the shopping behavior of USA shoppers, detailed by Markelytics

Fashion & Lifestyle

Understanding the shopping behavior of the shoppers in the USA

Fashion & Lifestyle

Evaluating a Celebrity-endorsed Campaign for a Fashion Brand

In-depth product placement study for Neem Acne Stick Mask, revealing consumer preferences and market potential for strategic positioning.

FMCG

Product Placement Study for Neem Acne Stick Mask

Evaluation of Consumers’ Grooming Patterns Using Their Choice of Razors

FMCG

Evaluation of Consumers’ Grooming Patterns Using Their Choice of Razors

FMCG

Gauging the effectiveness of an ad campaign for a chocolate brand

FMCG

To understand brand salience in the coffee market

FMCG

Evaluating a beauty brand’s customer experience via Mystery Shopping

Evaluating hair care product preferences with Markelytics for a leading MR agency

FMCG

Evaluate the preferences for hair care products for a leading MR agency

Evaluating consumer preferences for facial cleansing soap with Markelytics

FMCG

Evaluation of Consumer Preferences regarding a Facial Cleansing Soap

Understanding consumer preferences for chocolates with Markelytics

FMCG

Understand consumer preferences towards chocolates

Learn how Markelytics explores women’s attitudes towards weight management, offering insights into their concerns and preferences

FMCG

Understand the overall attitude of women towards weight management

Analyzing usage and frequency of canned vegetables consumption with Markelytics

FMCG

Understand the usage and frequency of consumption of canned vegetables

Understanding consumer usage behavior towards ice cream bars with Markelytics

FMCG

Understanding the Consumer Usage Behavior towards Ice Cream Bars

Analyzing consumption behavior towards muesli products with Markelytics

FMCG

Understanding the Consumption Behaviour towards Muesli Products

Analyzing market trends for packaged nuts in India with Markelytics

FMCG

Understanding the Market Trends for Packaged Nuts in India

FMCG

Assessing the Post-campaign Evaluation of a Chocolate Brand

Surveying a new Indian skincare line for FMCG clients by Markelytics. Insights into consumer preferences and market trends

FMCG

Surveying for FMCG Client’s New Indian Skincare Line

FMCG

Gauging Consumer Taste Preferences for Brands’ Flagship Chocolates

Markelytics analyzes evolving shopping habits for sustainable fashion, uncovering trends and consumer preferences in eco-friendly apparel

FMCG

Understanding evolving shopping habits for sustainable fashion

Analyzing changing grocery shopping habits post-pandemic by Markelytics. Insights into new consumer behaviors and market trends

FMCG

Analyzing changing grocery shopping habits post-pandemic

FMCG

Understanding the brand perception & usage of lighters

Consumer behavior research for health and wellness products by Markelytics Solutions

FMCG

Understanding consumer behaviour for health & wellness products

General Population

To understand the global brand health for Over the Top (OTT) category

Evaluating judicial department services with mystery shoppers by Markelytics. Insights into service quality and efficiency

Government

Evaluate the Services of Judicial Department using Mystery Shoppers

Canadian dietitian awareness of tube feeding formula

Healthcare

Canadian Dietitian Perspectives on Tube Feeding Formula

Canadian healthcare research study evaluating dysphagia thickener effectiveness among dietitians and nutritionists.

Healthcare

Dysphagia Thickener
Research 2025

Study on pediatric analgesic & antipyretic effectiveness in USA & Canada.

Healthcare

Evaluating Pediatric Analgesic & Antipyretic Efficacy: USA & Canada

Discover insights from Ontario healthcare professionals on HIV prevention and care. Uncover key trends and strategies in this comprehensive case study 1

Healthcare

Ontario Healthcare Professionals’ Insights on HIV Prevention & Care

Dentists share feedback on mouthwash and mouth rinse brands, providing valuable insights for product development and market strategies

Healthcare

Understanding Dentists’ Feedback on Mouthwash & Mouth Rinse Brands

Healthcare

Physician Value Proposition and Drivers Analysis

Markelytics' case study on enhancing healthcare service delivery for Ontario Physicians Medicine Professional Corporation through targeted research

Healthcare

Ontario Physicians Medicine Professional Corporation Research

Markelytics' case study on evaluating concepts for a health insurance app to ensure market readiness and user satisfaction

Healthcare

Concept Evaluation for a Health Insurance App

Markelytics' study on understanding preferences for home care COVID healthcare packages and delivering customized solutions

Healthcare

Preference of home care Healthcare COVID Packages

Healthcare

Rheumatoid Arthritis Management in Asia-Pacific: Expert Perspectives

Healthcare

Unveiling Osteoporosis Treatment Trends in North America

Healthcare

Insights into Neurologists’ adoption of Novel MS treatment

Evaluation of dieticians' suggestions on tube feeding formulas by Markelytics

Healthcare

Evaluating Dieticians’ Suggestions on Tube Feeding Formulas

Dieticians' opinions on thickeners for dysphagia patients by Markelytics.

Healthcare

Dieticians’ & Nutritionists’ Opinions on Thickeners for Dysphagia Patients

Assessing healthcare physicians' financial goals and investment plans by Markelytics. Insights into strategies and trends for financial growth

Healthcare

Assess the Healthcare Physicians’ financial goals and investment plans

Developing market strategies for cochlear implant products by Markelytics

Healthcare

Develop Market Strategies for Cochlear Implant Product Development

Evaluating laundry detergents' effects on sensitive skin by Markelytics

Healthcare

Evaluate the consequences of laundry detergents on the sensitive skin

Markelytics provides insights into nutrition strategies and patient outcomes

Healthcare

Evaluate the parenteral nutrition for pediatric and neonatal patients

Evaluation of neurologists' perceptions of multiple sclerosis in Canada by Markelytics

Healthcare

Evaluation of Neurologists’ Perceptions of Multiple Sclerosis in Canada

Understanding healthcare professionals' role in improving safety and quality by Markelytics

Healthcare

Understand Healthcare Professionals’ role in improving safety and quality

Markelytics analyzes patients' preferences for dental products in Germany, providing insights into consumer choices and market trends in dental car

Healthcare

Understand patients’ preference for various dental products in Germany

Explore current medication options for children suffering from asthma.

Healthcare

Understand the Current Medication for Children Suffering from Asthma

Rare disease diagnostic and treatment research by Markelytics Solution

Healthcare

Understand the Diagnostic and Treatment Approach for Rare Diseases

Physicians' views on infant nutrition products research by Markelytics

Healthcare

Understand the physicians’ views on various infant nutrition products

Research on OTC medicine usage triggers by Markelytics Solutions

Healthcare

Understanding triggers prompting usage of OTC medicines

Average number of HIV tests in India research by Markelytics Solutions

Healthcare

Understand the average number of overall tests for HIV research in India

US Healthcare Quality Reporting Buyer Journey Case Study highlighting insights on stakeholder roles, vendor selection, and adoption barriers.

HealthTech

US Healthcare Quality Reporting Buyer Journey

HNI

Evaluate the brand communication & stature in the market of interest

Customer profiling for luxury watches research by Markelytics Solutions

HNI

Understand the customer profiling for luxury watches from Indian showroom

HNI

Unmasking the Perceptions & Brand Image for Major Real Estate Brands

IT

Understanding the job satisfaction level of the employees

Media

Evaluate & Measure Brand Awareness of a New Sport Channel

Consumer perception of listening to news on FM radio by Markelytics Solutions

Media

Evaluation of the consumers’ perception of listening news on FM

New opportunities for a leading online news portal by Markelytics Solutions

Media

Speculating the New Opportunities for a Leading Online News Portal

Reality show awareness among OTT viewers by Markelytics Solutions

Media

To Measure the Awareness of the Reality Show among OTT Viewers

IPL viewership trends research by Markelytics Solutions

Media

Tracking Viewership Trends During IPL for a Media Company

Reality show awareness and viewer engagement research by Markelytics Solutions

Media

Measuring Awareness and Viewer Engagement for a Reality Show

Media

Assessing Brand Lift Through OTT and Sports Sponsorship

Media

Cricket Sponsorship Effectiveness and Brand Lift Assessment

Paints & Coatings

Consumer Usage & Brand Perception in Architectural Paints

Customer satisfaction metrics and loyalty drivers for the Canadian decorative paints market.

Paints & Coatings

Customer Satisfaction and Loyalty Assessment in Paints

Monadic online concept testing results for a new paint product launch among Indian homeowners.

Paints & Coatings

New Paint Product Concept Evaluation Research in India

Retail

Evaluate the Brand Presence, Product Selling & Pricing at the Retail Shop

Global CSAT measurement for retail bookstores by Markelytics Solutions

Retail

Understand the global CSAT measurement for a retail book store

Retail chain customer service evaluation via mystery shopping by Markelytics Solutions

Retail

Evaluating a Retail Chain’s Customer Service via Mystery Shopping

Awareness and perception of a sports gaming platform in India by Markelytics Solutions

Technology

Gauging the awareness and perception of a sports gaming platform in India

Traveler Sentiment Index 2023 - Global travel behavior insights by Markelytics

Travel & Leisure

Understanding Traveler Sentiment: Index Report 2023

Mapping the Modern Indian Traveler - Domestic tourism insights by Markelytics

Travel & Leisure

Mapping the Modern Indian Traveler Landscape

European Airline Loyalty Study - Frequent flyer loyalty insights by Markelytics

Travel & Leisure

Understanding Airline Loyalty Trends Across Europe

Evaluation of flight booking and price comparison apps by Markelytics Solutions

Travel & Leisure

Evaluate the apps used for booking flight tickets and comparing prices

Analysis of tobacco market shifts by Markelytics Solutions

Tobacco

Understanding traditional markets of tobacco & consumption habits

Construction & Infrastructure

Understanding Cement Usage and Brand Perception

Construction & Infrastructure

Cement Distribution Network Performance Assessment

UK green cement adoption and sustainability study

Construction & Infrastructure

Sustainability & Green Cement Adoption Study

Indian cement pricing and demand elasticity study

Construction & Infrastructure

Cement Pricing Strategy & Demand Elasticity in India

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