Analysing the needs, expectations, and perceptions about courses

India’s education sector offers a great opportunity with ~26.31% of India’s population in the age group of 0 to 14 years. India’s higher education segment is expected to increase to Rs. 2, 44,824 crore (US$ 35.03 billion) by 2025. India was ranked 34 among the 100 countries in English Proficiency Index 2019. *

The higher education segment is experiencing excellent growth as students and working professionals have realized the value of enhancing their skills and career prospects and thus opting to study more along with their full or part-time jobs.

The scope of full-time, part-time, and short-term learning courses is soaring and with the Covid-19 catastrophe, E-learning has gained momentum.

This case study covers how gauging student’s and parent’s needs, expectations, and desires are important before setting up an educational institute or university. We have uncovered the factors that determine their selection of institution and course and the price they are willing to pay.

Markelytics has helped our client estimate the potential and the response to the proposed institute and its courses.

Kindly download the case study to know more.

*as per a recent report.