Assessing the automotive industry via Market Segmentation and Profiling

It is important to note that according to a recent report, India is expected to be the world’s third-largest automotive market in terms of volume by 2026. Maruti, Hyundai, Tata Motors, Mahindra & Mahindra, and Honda are some of the leading automotive companies in India. Though many brands offer models across product segments, they are often perceived as being relatively stronger in a few. For example, American brands are generally associated with large, powerful SUVs and Japanese and Korean cars with reliable, fuel-economical family sedans.

To assess the market, Markelytics offers Market Segmentation insights wherein you can understand how consumers segment the various segments, sub-brands, and models available for them.

This case study will provide you with insights into how consumer needs are plotted Vis a Vis these segments and gauge how they can address need gaps and position their brand more effectively.

Wait no further, download the case study and explore the insights that will benefit your business endlessly.