Case Studies Insights / IT
The CRM market in India’s metro cities is saturated but rising digital adoption in Tier-2 and Tier-3 cities presents a new wave of opportunity. However, businesses in these regions follow informal decision-making processes and value regional relevance and simplicity over global features.
This case study delves into how an Indian SaaS CRM startup explored untapped markets in cities like Surat, Jaipur, and Coimbatore — aiming to tailor its offering for non-metro enterprises across retail, education, and healthcare sectors.
- Understand CRM adoption patterns among Tier-2 and Tier-3 businesses
- Evaluate digital literacy, tech spend, and decision timelines.
- Test vernacular UI, WhatsApp automation, and voice-based features
- Discover go-to-market strategies leveraging local IT channels and MSME incentives
Download the case study to know more.
For any other queries, please reach out to response@markelytics.com
Case Studies Insights / IT
The CRM market in India’s metro cities is saturated but rising digital adoption in Tier-2 and Tier-3 cities presents a new wave of opportunity. However, businesses in these regions follow informal decision-making processes and value regional relevance and simplicity over global features.
This case study delves into how an Indian SaaS CRM startup explored untapped markets in cities like Surat, Jaipur, and Coimbatore — aiming to tailor its offering for non-metro enterprises across retail, education, and healthcare sectors.
- Understand CRM adoption patterns among Tier-2 and Tier-3 businesses
- Evaluate digital literacy, tech spend, and decision timelines.
- Test vernacular UI, WhatsApp automation, and voice-based features
- Discover go-to-market strategies leveraging local IT channels and MSME incentives
Download the case study to know more.
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For any other queries, please reach out to response@markelytics.com