ERP Solutions Provider Entering the African Market

Enterprise Resource Planning (ERP) software is pivotal for streamlining operations, yet many African SMEs still operate with legacy systems or manual processes. With rising digitization across the continent, there is a notable demand for customizable, mobile-friendly ERP platforms that adapt to regional business realities. 

However, challenges such as fragmented industries, limited B2B data, and infrastructure constraints complicate market entry. This case study highlights how a European ERP vendor evaluated its expansion strategy into African markets, particularly in Nigeria and Kenya. 

• Assess ICT maturity and digital readiness across multiple African regions 

• Identify buyer preferences for ERP formats and support expectations 

• Understand feasibility of direct vs partner-led sales models 

• Discover actionable strategies for localized ERP deployment 

Download the case study to know more.