Expanding a Mid-market Cloud IaaS Platform into Latin America

Cloud infrastructure has become an essential backbone for digital-first businesses across the globe. With major hyperscalers capturing the enterprise segment, mid-sized tech firms and startups are increasingly seeking agile, affordable, and developer-friendly cloud platforms that cater to their unique needs. 

As digital transformation accelerates in Latin America, there’s a growing demand for flexible IaaS solutions, especially in regions underserved by traditional players. Entering such markets requires deep insights into user needs, competitive gaps, and local compliance nuances. 

This case study explores how a North American cloud infrastructure provider assessed opportunities in Brazil, Colombia, and Chile before launching its services. 

• Understand the infrastructure and support needs of LATAM’s mid-market tech startups 

• Benchmark against hyperscalers on pricing, support, and developer tooling 

• Uncover demand trends in fintech, logistics, and e-learning segments 

• Discover strategic recommendations for market entry and partner ecosystem design 

Download the case study to know more.