Measuring Impact of Sports Advertising on EV Brand Growth

In a fast-growing electric vehicle market, standing out requires more than product innovation. For an emerging two-wheeler EV brand, the real question was whether sports advertising could do more than generate visibility. Could it influence how people think, feel, and act toward the brand? 

Working with a leading sports media strategy advisor, the brand partnered with Markelytics to evaluate how Pro Kabaddi League advertising shapes consumer awareness, perception, and consideration across TV and OTT platforms. 

The study explored 

• How sports-led advertising contributes to EV brand growth 
• The role of campaign exposure in shaping recall and brand imagery 
• Whether sponsorships influence movement along the purchase journey 
• Which touchpoints matter most in driving engagement 

The Study at a Glance 

The research covered PKL viewers and non-viewers across Tier 1 and Tier 2 cities in India. Using a structured quantitative approach, the study compared exposed and non-exposed audiences to understand the true influence of sports advertising on brand response. 

What Emerged 

The analysis revealed clear differences in how audiences respond to EV brands when exposed to sports advertising. Shifts in awareness, perception, and consideration highlighted the strategic role of sports sponsorship in shaping brand outcomes. 

Download the full case study to uncover how sports-led advertising can translate into stronger brand presence and momentum in India’s evolving EV landscape.