Profiling the New-age Property Seeker in Urban India

In one of India’s most competitive real estate markets, understanding what motivates modern buyers and renters is critical. A leading prop-tech platform partnered with us to uncover fresh insights into the behaviours, preferences, and digital journeys of property seekers in Mumbai.

Despite strong brand visibility, the platform sought answers to key questions:

• What influences purchase and rental decisions today
• Why do some users drop off despite high intent
• How can trust, usability, and loyalty be strengthened

Inside the Study

Covering buyers and renters aged 25–45 in the Mumbai MMR, this study reveals what today’s urban consumers expect from a digital real estate experience — and where platforms are falling short.

Key Outcome

Actionable insights led to a focused strategy aimed at improving user engagement, trust, and platform differentiation in a crowded market.

Download the case study to learn how data-driven decisions are shaping the future of property search in urban India.