Case Studies Insights / Fashion & Lifestyle
In today’s hyper-competitive fashion landscape, even premium brands must constantly evolve to stay relevant. For a mid-level premium men’s formal wear brand, staying visible to the urban male consumer proved challenging despite regular marketing investments. With rising competition and evolving consumer behavior, it became essential to assess how the brand was being perceived across key metros—and why.
To support this goal, we conducted a quarterly tracking study across India’s top 8 metro cities. The objective? To benchmark awareness, assess the effectiveness of media channels, and uncover which consumer segments were most engaged with the brand.
The study revealed that while traditional platforms like TV continued to deliver regional strength in markets like Delhi NCR and Kolkata, digital emerged as the top driver of engagement—especially among younger, salaried professionals and online shoppers aged 30–40.
In this case study, we dive deep into:
- Unaided vs. aided brand awareness across four quarters
- The impact of seasonal campaigns on brand recall and perception
- The most effective media channels for driving visibility
- Key demographic insights and how they shaped brand strategy
Want to know how data-led insights helped a premium brand reclaim visibility and refine its media playbook?
Download the full case study now.
For sales queries, reach us at sales@markelytics.com
For any other queries, please reach out to response@markelytics.com
For any other queries, please reach out to response@markelytics.com
Case Studies Insights / Fashion & Lifestyle
In today’s hyper-competitive fashion landscape, even premium brands must constantly evolve to stay relevant. For a mid-level premium men’s formal wear brand, staying visible to the urban male consumer proved challenging despite regular marketing investments. With rising competition and evolving consumer behavior, it became essential to assess how the brand was being perceived across key metros—and why.
To support this goal, we conducted a quarterly tracking study across India’s top 8 metro cities. The objective? To benchmark awareness, assess the effectiveness of media channels, and uncover which consumer segments were most engaged with the brand.
The study revealed that while traditional platforms like TV continued to deliver regional strength in markets like Delhi NCR and Kolkata, digital emerged as the top driver of engagement—especially among younger, salaried professionals and online shoppers aged 30–40.
In this case study, we dive deep into:
- Unaided vs. aided brand awareness across four quarters
- The impact of seasonal campaigns on brand recall and perception
- The most effective media channels for driving visibility
- Key demographic insights and how they shaped brand strategy
Want to know how data-led insights helped a premium brand reclaim visibility and refine its media playbook?
Download the full case study now.
REACH OUT
For sales queries, reach us at sales@markelytics.com
For any other queries, please reach out to response@markelytics.com