Testing Creative Candy Concepts and Line Preferences

The candy industry thrives on constant innovation, with new flavors, textures, and packaging formats capturing the attention of young consumers. To ensure a successful product launch, brands need early-stage consumer validation on flavor preferences, branding, and positioning.

A global candy brand sought insights from consumers aged 16 to 24 to fine-tune its experimental candy line. Through an online insights community, participants engaged in naming contests, flavor testing, and A/B packaging battles to co-create the final product.

Key Focus Areas:

• Evaluating flavor novelty and regional taste preferences
• Understanding the role of pop culture references in candy naming
• Assessing interactive packaging elements for enhanced brand engagement

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