Understanding consumer satisfaction, perception, loyalty via user testing

Did you know? India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021. These were the highest ever first-quarter shipments.*

This data represents top OEMs’ Indian smartphone market share by quarter (from 2018-2020). The Indian market is one of the fastest-growing smartphone markets worldwide.*

This industry in India is dominated by brands like Samsung, Apple, Xiaomi, Vivo, Oppo, and OnePlus. These brands offer countless models. Each brand is continuously trying to exceed its competitors by improving the technology, features, looks, or service.

Though Brand Loyalty is frequent for this sector consumers do not shy away from trying new brands as well, making it difficult for brands to keep their user base within their portfolio.

This case study will update us with insights on studies conducted to test the user experience, understand consumer needs, and respond to a mobile phone prototype.

This study proves that comprehending consumer satisfaction, perceptions, and loyalty levels are salient to withstand competition and incorporate improvements.

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*as per a recent report