Understanding Parent-child Influence on Snack Purchasing Decisions

Snack purchasing decisions in nuclear families are often influenced by both parents and children. While parents focus on nutrition, hygiene, and brand trust, children are drawn to colorful packaging, fun mascots, and peer recommendations.

With the rise of independent pocket money spending, children in Tier 2 cities are becoming active decision-makers in snack purchases. This dual influence dynamic makes it crucial for brands to balance appeal across both audiences.

This case study examines how a multinational FMCG brand studied parent-child dyads to decode snack brand preferences, purchase behaviors, and budgeting patterns.

Key Focus Areas:

• Understanding how children influence snack choices in nuclear families
• Analyzing brand loyalty and peer pressure impact on kids’ decisions
• Identifying parental concerns regarding ingredients and labeling

Download the case study to know more.