Understanding the Operational and Digital Challenges Faced by MSMEs

India’s MSME sector has been growing rapidly, yet many businesses still face bottlenecks in their day-to-day operations and digital adoption. With increasing reliance on online and hybrid selling models, the need for streamlined tools and platforms has become more critical than ever. 

This study explores how small and medium businesses—spanning both B2B and B2C models—navigate their business challenges, choose software tools, and manage time-consuming processes like GST compliance and inventory. The findings offer a deep dive into the operational pain points, digital expectations, and software preferences of business owners across various sectors such as fashion, decor, electronics, and more. 

The case study aims to uncover the evolving digital behaviors of MSMEs and their unmet needs in a fragmented tool ecosystem. 

• Understand the top operational challenges faced by MSMEs across industries 

• Explore expectations from digital tools and platforms—what works and what doesn’t 

• Identify the most time-consuming business activities and their current solutions 

• Discover software usage trends and gaps in tool integration and support 

Download the case study to know more.