Fact Sheets
The Indian Premier League (IPL) began as a revolutionary cricket tournament in 2008, ushering in a new era for the sport with its dynamic T20 format. Introduced by the Board of Control for Cricket in India (BCCI), the IPL features city-based franchises, each owned by prominent business figures and celebrities. This franchise model, along with a player auction system attracting top talent globally, has ensured a high level of competition and entertainment. What started as a new concept has now evolved into becoming one of the most-watched cricket events worldwide.
The IPL ecosystem’s valuation has surged and so has the marketing opportunities for various national & international brands. From associating with a specific franchise to a particular player, everything defines & affects customers’ perception & loyalty towards the brands. However, even after so many years, these brand marketing opportunities remain underutilized, a gap Markelytics has been bridging by providing impactful & effective data-driven insights. In this factsheet, we uncover the evolution & growth of IPL – not only as a tournament but also as an arena for brand marketing.
Key pointers covered in the Factsheet:
- IPL tournament inauguration, overview & evolution
- Tournament model in terms of team franchises, players, format etc.
- Multiple revenue streams of the tournament
- Valuation of IPL ecosystem & all the involved teams
- Notable players and key awards & facts
- Opportunities & gaps in brand marketing during IPL season
- How Markelytics bridges the gap for brands sposoring/advertising in IPL
- Insightful findings from IPL Brands Insights Book 2019-2023
Download the factsheet for more details on both the tapped & untapped marketing opportunities for brands. We at Markelytics, also offer comprehensive insights through our IPL Brands Insights Book – an ongoing effort, pioneered in 2019, that offers critical analysis on fan engagement, brand performance & various other parameters, helping sponsors optimize their marketing strategies. Fill the form to download the factsheet or write to us at sales@markelytics.com for tailored solutions.
For sales queries, reach us at sales@markelytics.com
For any other queries, please reach out to response@markelytics.com
Fact Sheets
The Indian Premier League (IPL) began as a revolutionary cricket tournament in 2008, ushering in a new era for the sport with its dynamic T20 format. Introduced by the Board of Control for Cricket in India (BCCI), the IPL features city-based franchises, each owned by prominent business figures and celebrities. This franchise model, along with a player auction system attracting top talent globally, has ensured a high level of competition and entertainment. What started as a new concept has now evolved into becoming one of the most-watched cricket events worldwide.
The IPL ecosystem’s valuation has surged and so has the marketing opportunities for various national & international brands. From associating with a specific franchise to a particular player, everything defines & affects customers’ perception & loyalty towards the brands. However, even after so many years, these brand marketing opportunities remain underutilized, a gap Markelytics has been bridging by providing impactful & effective data-driven insights. In this factsheet, we uncover the evolution & growth of IPL – not only as a tournament but also as an arena for brand marketing.
Key pointers covered in the Factsheet:
- IPL tournament inauguration, overview & evolution
- Tournament model in terms of team franchises, players, format etc.
- Multiple revenue streams of the tournament
- Valuation of IPL ecosystem & all the involved teams
- Notable players and key awards & facts
- Opportunities & gaps in brand marketing during IPL season
- How Markelytics bridges the gap for brands sposoring/advertising in IPL
- Insightful findings from IPL Brands Insights Book 2019-2023
Download the factsheet for more details on both the tapped & untapped marketing opportunities for brands. We at Markelytics, also offer comprehensive insights through our IPL Brands Insights Book – an ongoing effort, pioneered in 2019, that offers critical analysis on fan engagement, brand performance & various other parameters, helping sponsors optimize their marketing strategies. Fill the form to download the factsheet or write to us at sales@markelytics.com for tailored solutions.
REACH OUT
For sales queries, reach us at sales@markelytics.com
For any other queries, please reach out to response@markelytics.com