Adoption of Covid Vaccination & Perception of Brands

The study covered North (Delhi, Indore, Jaipur, Chandigarh, Amritsar), South (Bangalore, Chennai, Hyderabad, Vizag), East (Kolkata, Lucknow, Patna, Varanasi, Bhubaneshwar, Guwahati), West (Ahmedabad, Mumbai, Pune, Nagpur, Surat, Vadodara) targeting the age group of 20-55 years of healthy vs. different ailments, like Diabetic, Cardiac, Diabetic + Cardiac, and Geriatric (older adults) patients. Only those suffering from these ailments for more than six months were taken into the sample.

In addition to discovering perceptions among the public about the various indigenous & international brands of vaccines, the research focused on reasons for accepting or rejecting the vaccine, readiness towards vaccination, motivation factors to get vaccinated, to mention a few.

Following are some of the riveting and eye-opening insights from this report –

• Readiness among Indians towards Covid-19 Vaccination
• Covid Vaccine Brand Preference
• Reasons for accepting and rejecting the vaccine
• Motivation for getting vaccinated
• Priority rank for the respective family members & substantially more.

To gain an in-depth insight into the study, please download the report.