Explore India’s digital healthcare market for fitness/diet app

As covid-19 forced the gyms to close, people started replicating the gym experience in the comfort of their homes with virtual trainers’ assistance and diet management & physical fitness apps. In an attempt to understand how Indians respond towards the usage of the physical fitness/diet management apps and their effectiveness, Markelytics undertook a pan-India research study using research tools covering major 16 metropolitan & non-metropolitan cities in India with different age demographics of four common life stages. The sample had 58% of males & 42% of females.

The study also covers the name of the diet management/physical fitness apps used by the majority of respondents and the multiple reasons cited that motivate them for the usage & the satisfaction level.

Some of the other key insights that you will find in the report –

• Future expectations by users using Physical Fitness/Diet Management apps
• Net promoter score of Physical fitness/Diet Management App used
• Frequency of usage
• Reasons for the discontinuation

If you wish to access the report for valuable healthcare insights on the physical fitness/diet management apps, request your copy by filling the form.