The effect of the new TRAI rules on Indians subscribers today

According to the new TRAI rules, consumers can now choose what they want to watch and pay only for those channels. TRAI came up with this rule with the intention of reducing Network Capacity Fee (NCF) and GST in India. The new framework promotes consumers choice and allows them to pay for the channels they want to watch. But a recent study by Markelytics revealed that shortly after the rule came into effect, about 80% of the consumers who felt that they are charged more said that they prefer to watch shows/movies on OTT channels such as Netflix, Hotstar and Amazon Prime or go for a lesser number of channels. OTT, also known as online streaming platforms are perceived as platforms of convenience, where they tend to find a lot of recent, relevant, original content based shows and movies. The study also states that, among the top OTT video streaming platforms, Amazon Prime is most watched by the consumers, mainly due to bundled offers with Amazon purchases and relatively more Indian content on it.

While final analysis of the new TRAI rules will take time, the study on TV DTH Subscription by Markelytics will give the readers vital insights on the current TV viewing, spending pattern of consumers in top Indian metros and the effect of the new TRAI rule on their behavior. 

Some of the key findings we cover in this report are:

• Type of TV subscriptions most Indians have at home 
• Monthly spend on a TV Cable/DTH 
• Consumer views on the new TRAI rule 
• Preferred subscription plan post new TRAI rule 
• Overall viewership of Indians in the country 
• Type of Internet access and popular broadband service providers 
• Most OTT or online streaming platforms watched in India 
• Consumer perception of different OTT or online streaming platforms 

Download our report to obtain insights on the current TV viewing by Indians, post-TRAI and other valuable insights on TV DTH subscription in India.