User Persona Series
Over 50 percent of mutual fund holders invests in stocks/shares in India
As one of the fastest-growing sectors in the Indian economy, the banking industry has undergone significant transformations over the years, adapting to changing consumer preferences and technological advancements. Explore our user persona report focusing on the banking landscape among Indian consumers. With a focus on understanding the nuances of consumer behavior and preferences, our report provides a comprehensive analysis of the banking habits, preferences, and expectations of Indian consumers. From their financial profile to their lifestyle choices, our research offers unparalleled insights to help businesses navigate the complexities of the Indian banking landscape with confidence. Download our report today and gain a deeper understanding of Indian banking consumers.
Few aspects that User Persona – Banking emphasizes on are:
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Demographic Profile
Provides consumer insights that will help in targeting a specific type of user while understanding the consumers at an individual level.
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Financial Profile
Provides insights on various financial activities including savings/high earnings account, stock trading, investments in Mutual funds, and payments on credit cards that a banking customer performs frequently.
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Reading Habits, TV Viewership & Websites Normally Visited
Provides insights on the type of publications read by the user, language in which movies are watched on TV, and preferred websites normally visited by a user, including sports and lifestyle based websites.
For in-depth insights on banking customers and their behavior in India, download the User Persona – Banking report.
For any other queries, please reach out to response@markelytics.com
User Persona Series
Over 50 percent of mutual fund holders invests in stocks/shares in India
The Fintech in India, brought many established banks, some of which were founded a century or more ago, to their toes when the government of India announced demonetization of all ₹500 and ₹1,000 banknotes in 2016. With the high penetration of smartphones in the country, it has stayed popular among Indians, especially among young users ever since then. In the midst of what has been a tough period for the Indian economy, scarred by a slowdown followed by an abrupt stop forced by the global pandemic, India’s fintech companies have had a strong run in the country. The shift in the online transactions via fintech apps especially triggered by a surge in the purchase of essentials online, digital bill payments, investments in life/health insurance, and online stock trading.
The User Persona of Fintech users was developed to mark the behavior and habits of consumers who use Fintech frequently.
Few aspects that User Persona – Banking emphasizes on are:
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Demographic Profile
Provides consumer insights that will help in targeting a specific type of user while understanding the consumers at an individual level.
-
Financial Profile
Provides insights on various financial activities including savings/high earnings account, stock trading, investments in Mutual funds, and payments on credit cards that a banking customer performs frequently.
-
Reading Habits, TV Viewership & Websites Normally Visited
Provides insights on the type of publications read by the user, language in which movies are watched on TV, and preferred websites normally visited by a user, including sports and lifestyle based websites.
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Purpose of using Digital Payments / E-Wallets
Figures depict the use of digital payment apps/E-wallets for different purposes including Pre/paid mobile recharge, money transfer, and shopping.
For in-depth insights on banking customers and their behavior in India, download the User Persona – Banking report.
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For any other queries, please reach out to response@markelytics.com