User Persona Series
Over 50 percent of mutual fund holders invests in stocks/shares in India
As one of the fastest-growing sectors in the Indian economy, the banking industry has undergone significant transformations over the years, adapting to changing consumer preferences and technological advancements. Explore our user persona report focusing on the banking landscape among Indian consumers. With a focus on understanding the nuances of consumer behavior and preferences, our report provides a comprehensive analysis of the banking habits, preferences, and expectations of Indian consumers. From their financial profile to their lifestyle choices, our research offers unparalleled insights to help businesses navigate the complexities of the Indian banking landscape with confidence. Download our report today and gain a deeper understanding of Indian banking consumers.
Few aspects that User Persona – Banking emphasizes on are:
For in-depth insights on banking customers and their behavior in India, download the User Persona – Banking report.
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For any other queries, please reach out to response@markelytics.com
User Persona Series
Over 50 percent of mutual fund holders invests in stocks/shares in India
The Fintech in India, brought many established banks, some of which were founded a century or more ago, to their toes when the government of India announced demonetization of all ₹500 and ₹1,000 banknotes in 2016. With the high penetration of smartphones in the country, it has stayed popular among Indians, especially among young users ever since then. In the midst of what has been a tough period for the Indian economy, scarred by a slowdown followed by an abrupt stop forced by the global pandemic, India’s fintech companies have had a strong run in the country. The shift in the online transactions via fintech apps especially triggered by a surge in the purchase of essentials online, digital bill payments, investments in life/health insurance, and online stock trading.
The User Persona of Fintech users was developed to mark the behavior and habits of consumers who use Fintech frequently.
Few aspects that User Persona – Banking emphasizes on are:
For in-depth insights on banking customers and their behavior in India, download the User Persona – Banking report.
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For sales queries, reach us at sales@markelytics.com
For any other queries, please reach out to response@markelytics.com