OTT Platforms

Video streaming apps across the country are having their moment in the sun, as the time spent on the internet during the lockdown increases significantly. But how long will they be able to create fresh content for the consumers born out of pandemic? It can be tricky to come up with something that viewers would consider to be worth watching for. Understanding consumers, their behavior, and daily activities can be helpful for creators who are looking for fresh ideas through which they can connect with the users and keep them engaged. User Persona on OTT Platform users, touches upon various aspects in a consumer’s life, including the kind of household structure they follow and financial status that will play an important role in the usage frequency and subscription pattern of different apps.

Some of the aspects that User Persona of OTT platforms users emphasizes are: