Surviving COVID-19 and beyond a Consumer Perspective, Part II

When the world was taken over by COVID-19, almost immediately all general economic activities were ceased, resulting in a great dip in the economy. All businesses were forced to face a harsh reality that came with new rules, restricting their movements in numerous ways. The world had to go through many changes but one of the biggest changes that we could visibly see was consumer behavior. They could no longer access the products and services that were available before the lockdown. Consumers could no longer touch and feel products before buying them. With an ample amount of time in their hands, most of them moved to digital platforms that were still easily accessible and kept them engaged. Their daily activities from watching TV, Movies on an OTT platform, usage of social media, and purchase behavior changed drastically. They morphed into new consumers who gradually but eventually adapted to the new environment caused by the virus outbreak.  

To help brands get an in-depth look into their consumers’ minds, Markelytics, conducted a pan India study in major metropolitan and non-metropolitan cities in India. The study was conducted with the help of high-tech digital research tools and had a sample of 3,000 respondents belonging to different age demographics of four common life stages.  

Surviving COVID-19 and beyond – A Consumer Perspective Report, dives into various behavioural patterns of the consumers and gives us an insight into how they view the world’s current situation. COVID-19 impacted business and shook them to the core when almost all their operations came to a standstill, but at the same time, consumers too were taken aback by the virus invasion which limited their movement and affected their everyday life drastically. While it might seem challenging to understand the changing behaviour of the consumers, it gives businesses a brand new perspective on how they can take their business forward during and post COVID-19. 

Some of the key insights that you will find in the report: 

•  Impact of lockdown on Media Engagement Habits 
• Impact of lockdown on the usage of Social Media Apps, Online Games, Video Conferencing Apps 
• Impact of lockdown on Online Education Platforms 
• Impact of lockdown on Consumers Purchase of Essentials 

Download Surviving COVID-19 & beyond: A Consumer Perspective – Part II, for valuable insights on the new consumers of the COVID-19 world.  

If you wish to download Surviving COVID-19 & beyond: A Consumer Perspective – Part I, click here.